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根據3月數據，vivo在台灣銷量市占率大幅成長2.4%。（圖／資料照）
台灣智慧型手機2025年3月銷售數據出爐(以實體通路為統計依據)，全台總銷量約38.4萬台，跌破40萬台大關，創下今年以來最差的單月表現。與2月相比，銷量下滑12%，銷售額也同步大減15%。
分析其背後原因，除了3月本就是傳統淡季外，年初新機上市所帶動的換機潮逐漸退燒，加上4月初適逢長達數日的清明連假，許多消費者將支出重心轉向旅遊，進一步壓縮了手機市場的購買力，導致整體買氣顯著收斂。
各品牌銷量表現方面，前五大排名維持不變。蘋果以39.4%的市占率穩居冠軍，三星則以23.9%位居第二。接續是拆封收購手機oppo(11.8%）、vivo(9.6%)和紅米(4.2％)。
第六至十名依序為，Google(2.1%)、realme(1.5%)、小米(1.5%)、Sony(1.1%)和華碩(1%)。
台灣2025年3月十大品牌銷量市占表。（圖／傑昇）
比較值得關注的變化是，前十大品牌中，市占率成長幅度最大的是vivo，相較2月飆升2.3%；蘋果則小幅上升0.5%。此外，小米受惠於小米15系列新機上市，重返衝上第八名，POCO則被擠出榜外。反觀三星在這個月卻大幅下滑0.9%，推估與S25系列買氣略顯疲軟有關。
至於全台最暢銷的TOP 10單機，銷售冠軍仍由蘋果iPhone 16 Pro 256GB奪下。在安卓陣營中，三星A55(8GB／256GB）持續霸榜，而安卓旗艦機則以三星S25 Ultra(12GB／256GB）最暢銷，另一款S25 Ultra(12GB／256GB）跌出前十名之外。
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